Emotional Architecture
Desire arrives before reason. I’m David Boxser, a brand strategist and creative lead based in Los Angeles. I help fashion, beauty, luxury and premium lifestyle brands define the feeling they exist to create, and give it form in everything they put into the world.
Three-time agency founder, former CMO and agency President, with more than twenty years building brands including Nike, Calvin Klein, Victoria Beckham Beauty and Apple Music.
intro
Usually when a brand has begun to matter more than it did a year ago.
A founder-led brand needs to stand on its own, known for the product as much as the name behind it.
A brand that grew quickly is ready for a more considered expression, without losing the people who built it.
A new label or category needs a point of view before it needs a logo.
Leadership faces a brand decision they'll live with for years, and wants an experienced eye on it.
when I am brought in
The meaning. I find the tension a brand resolves for its customer, and the feeling that resolution leaves behind. That becomes the positioning everything else answers to.
The creative direction. I set the emotional idea and develop it with art directors, designers and writers across identity, packaging, retail and campaign. I stay with the work until it carries the feeling.
The people. I've led teams inside global networks and built three agencies of my own. When the work needs making, I bring in the right people and lead them.
what I bring
Ace Harper / Adidas / American Express / Apple / Calvin Klein / Chanel / Diane von Furstenberg / Dr Idriss / Estée Lauder / Frame / Gap / Google / Hermès / isima by Shakira / Kraken Rum / Lane Crawford / Laughing Man Coffee by Hugh Jackman / LG Electronics / Lucid Motors / LVMH / Michael Kors / Mr Porter / New York Knicks / Nike / NNSA / Old Navy / Pernod Ricard / Purple Brand Denim / Samsung / Summer Fridays / Tacori / Tory Burch Sport / Victoria Beckham