Emotional Architecture
Three-time independent creative agency founder. Former CMO of Chandelier Creative, President of Wednesday, and Managing Director of Alldayeveryday. Over twenty years in fashion, beauty, luxury and premium lifestyle categories at global agency networks (Publicis) and independent studios. I work independently for clients as brand and marketing strategist and creative director or through my network agency A Sui Generis Cartel.
Offering includes: Brand strategy and positioning. Creative direction. platform and campaign concepting, identity and design systems, packaging, retail, and digital. Assembling and directing specialist teams.
Previous clients include: Victoria Beckham Beauty, Summer Fridays, isima by Shakira, Lucid Motors, Purple Brand Denim, Nike, Samsung, Tory Burch, Frame, Laughing Man Coffee by Hugh Jackman, Mr Porter, Calvin Klein, Estée Lauder, Michael Kors, Diane von Furstenberg, Tacori, Apple Music, and Google.
Los Angeles based. Board member of the Boxser Diversity Initiative. I write on brand, culture, and creative strategy.
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My judgment can be engaged on its own. Every engagement starts there: the meaning, the direction, the creative calls. When the work needs making, it can be your team with me directing, specialists hired around me, or SG Cartel, my own network, assembled for the assignment and run by me. SG Cartel removes the logistics, brings the people I'd choose, and it gets to the standard fastest.
The first conversation is about fit and scope. The thinking starts once we've agreed what we're solving.
work with me
Ace Harper / Adidas / American Express / Apple / Calvin Klein / Chanel / Diane von Furstenberg / Dr Idriss / Estée Lauder / Frame / Gap / Google / Hermès / isima by Shakira / Kraken Rum / Lane Crawford / Laughing Man Coffee by Hugh Jackman / LG Electronics / Lucid Motors / LVMH / Michael Kors / Mr Porter / New York Knicks / Nike / NNSA / Old Navy / Pernod Ricard / Purple Brand Denim / Samsung / Summer Fridays / Tacori / Tory Burch Sport / Victoria Beckham